Web and Mobile Analyst

US-TX-Irving
Requisition ID
2017-30063
Employee Type
Full Time-Regular
Category
Marketing / Communications

Overview

The Web and Mobile Analyst will work to measure and refine the company’s marketing products for both customers and dealers. This person will have expert analytic, research and reporting skills to ensure the company excels at maximizing web traffic, email traffic and direct mail programs. Under supervision of their direct manager, the analyst will create and monitor key business metrics providing insight for the creation and execution of digital, marketing and brand initiatives as well as perform adhoc analysis and research. They will need to work cross-functionally with all departments to gather data, interpret information and report across disparate systems and tools to provide a clear picture on where the company stands and areas for improvement.

Responsibilities

JOB DUTIES:

  • Collaborate with business stakeholders to evaluate business objectives, define project objectives and develop project plans for implementation and operation of cross channel analytics.
  • Deliver analysis, insights, and recommendations to support enhancements of GM Financial web and mobile sites usability, consumer acquisition programs, content effectiveness, media effectives and the effectiveness of outbound channels such as social media and email marketing.
  • Work with various internal owners and third parties (eMarketer, Forrester, Gartner, etc.) to research, understand and educate our team around trends in data and marketing mediums we need to explore and optimize.  
  • Create, maintain, and propagate custom and recurring analytics reports delivering insights on user behavior, site performance, new feature success, and testing, etc.
  • Ensure integration across various company and agency functions.
  • Create pre- and post- analyses to support, projects, A/B testing and various marketing programs. Demonstrate impact on key KPIs and provide follow-up recommendations.
  • Coordinate A/B and MVT-testing activities and identify gaps in data capture.

REPORTING RELATIONSHIP:

Reports to: Web Analytics Manager

Direct Reports: None

Qualifications

Knowledge

  • Experience and technical knowledge of web analytics and tagging software
  • Functional knowledge of database marketing, search engine optimization, search engine marketing, user experience, analytics and core eCommerce capabilities.
  • Demonstrated Microsoft Office experience with very strong Excel skills
  • Experience with standard clickstream analysis tools: Google Analytics, Adobe Analytics (Omniture Site Catalyst),  Yahoo Web Analytics, ClickTracks, etc.
  • Experience with A / B and multivariate testing.
  • Understanding of statistical analysis and experience with statistical software packages (SAS, STATA, SPSS, etc.)preferred.
  • Experience dealing with multiple business units and a diverse employee population.   

Skills

  • Highly analytical and detail oriented, with a passion for data mining and the ability to assemble and interpret data and communicate findings across all levels of the organization.
  • Action-oriented with the ability to multi-task and discern priorities.
  • Strong verbal and written communication skills; comfortable presenting in one-on-one and group environments.

Experience

  • Bachelor's degree in a related field is preferred or equivalent experience required
  • 2 or more years of experience working as an analyst in the web and mobile technology fields required      

WORK CONDITION:

Normal office environment

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