The Web and Mobile Analyst will work to measure and refine the company’s marketing products for both customers and dealers. This person will have expert analytic, research and reporting skills to ensure the company excels at maximizing web traffic, email traffic and direct mail programs. Under supervision of their direct manager, the analyst will create and monitor key business metrics providing insight for the creation and execution of digital, marketing and brand initiatives as well as perform adhoc analysis and research. They will need to work cross-functionally with all departments to gather data, interpret information and report across disparate systems and tools to provide a clear picture on where the company stands and areas for improvement.
Reports to: Web Analytics Manager
Direct Reports: None
Normal office environment