Insurance Marketing Analyst

Requisition ID
Employee Type
Full Time-Regular
Accounting / Finance / Treasury


This role will be responsible for the development of reporting and analysis tools to support Insurance Product initiatives in GMF’s International Operations (IO). The role will develop and maintain reporting tools to allow superior analysis of marketing campaign performance down to the dealer level to provide insights to our local management and allow these managers to create actionable next steps. The ideal candidate for this position will advocate best practices around Insurance Product reporting, program measurement and program administration.


  1. Work with local management to prioritize information needs and reporting requirements for the GMF IO markets.
  2. Review current internal Insurance Product reporting/data and identify gaps
  3. Develop target operating model and maintain standardized Insurance Product reporting for all International Markets.
  4. Collaborate with our insurance company partners to agree on SLAs and data sharing to support reporting and analytics.
  5. Work with the in-country staff department to develop detailed business requirement documentation
  6. Support IT staff in developing detailed technical requirements and choosing technical solutions (e.g., driving common process and reuse of technology
  7. Gather data, analyze and provide recommendations on Insurance and Service Product performance that will allow GMF IO optimize ROI by market and drive improved retention.
  8. Develop and maintain Insurance Product dashboards and real-time reporting capabilities globally and by market.
  9. Define the reporting necessary to provide Insurance Product administration in selected international markets. These reports will provide necessary information to corporate level and local management.
  10. Collaborate with Business Intelligence to develop and implement data infrastructure that will allow the GMF IO Insurance products teams to better utilize the data in management of the Insurance Business and potential cross sell and up sell opportunities.


Education level:

  • Bachelor’s degree, desirable Business or Finance
  • 3+ years work experience in data analysis or management reporting
  • Excellent analytic, quantitative, and problem solving skill

Skills and Knowledge


  • Experience in automotive insurance products
  • Experience querying and analyzing complex data sets
  • High level of accuracy and attention to detail
  • Fluency in Microsoft Excel, Access and PowerPoint
  • Superior written and oral communication skills


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